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Direct linkSilva, Rui; Rodrigues, Ricardo; Leal, Carmem – Accounting Education, 2019
Flow theory is used in this article [Csikszentmihalyi, M. (1990). "The domain of creativity"] to determine whether gamified resources, named Accountingame and Marketingame, possess certain characteristics which, in the form of educational games, increase the performance of Portuguese undergraduate students attending Accounting (N = 816)…
Descriptors: Accounting, Marketing, Business Administration Education, Game Based Learning
Pinto, Luísa Helena; Pereira, Pedro Capa – Higher Education: The International Journal of Higher Education Research, 2019
This study examines the perceived employability of facultative domestic and international business internships, using an experimental between-subject factorial design. A sample of 194 Portuguese business employees rated the employability of six fictitious résumés of business graduates varying in gender and participation in a facultative…
Descriptors: Internship Programs, Study Abroad, College Graduates, Employment Potential
Ferreira, Bruno Morgado; Abrantes, José Luis; Seabra, Ana; Rubio, Isabel Mateos – Journal of Marketing for Higher Education, 2022
Higher education is currently undergoing a revolution with the widespread use of electronic tools in classrooms. Simultaneously, personal opinions are increasingly stronger and more expressive resulting in electronic Word-of-Mouth (eWOM). This article presents two studies. The first study exposes students' opinions about higher education and…
Descriptors: Higher Education, Marketing, Computer Mediated Communication, Student Attitudes
