Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model™ to assist in tracking the fluxing nature or historical…

Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…

Many have documented the positive benefits of Living and Learning Communities (LLCs), but creating an environment that truly integrates living and learning across campus can be a challenge. In this paper we chronicle an LLC program that was intentionally built upon a broad foundation. By including faculty, staff, and student leader representation…

This report presents early implementation and operational lessons from the Supporting Healthy Marriage (SHM) evaluation. Funded by the Administration for Children and Families, SHM uses a rigorous research design to test the effectiveness of a new approach to improving outcomes for low-income children: strengthening the marriages and relationships…

For the past couple of decades, customer relationship management has been quietly establishing itself as the way everybody does business. Migrating to the education community only in the past five years or so, it has acquired a more genteel transcription of its acronym: constituent relationship management. However one decodes the letters, CRM is…

Public colleges and universities today are more than institutions of academic study. They play a role in the economic and social life of their communities by engaging in partnerships aimed at enhancing their scope and brand image. This paper suggests these partnered activities do more than just manage costs and replace state support during…

The study examines patterns in students' choices of in-state and out-of-state colleges, with regard to certain academic and economic variables such as class standing, parental income, financial support, and costs. It then examines the impact that financial aid would have on their choices. A survey was undertaken of 26,903 Pennsylvania public and…

"Chronicle of Higher Education" presents an abundant source of news and information for college and university faculty members and administrators. This April 30, 2004 issue of "Chronicle for Higher Education" includes the following articles: (1) "Why Michigan State Opted Out" (Eddington-Shipman, Richard); (2)…