Historically, community college enrollment is impacted by the economy--the better the economy, the less students seek a community college education. The enrollment at Marion Technical College (MTC) in Florida generally has followed this trend. Prior to COVID-19, the economy in the United States was seeing unprecedented growth and, thus, MTC's…

Branch campuses can thrive in the extremely competitive environment of higher education, because of their commitment to access and their relatively low cost of operation. Success, however, depends on understanding the preferences of adult learners and other place bound students. With targeted programs, focused services, careful financial…

In this difficult economic climate state policy makers are increasingly focused on higher education as an economic development tool. Many rust belt states are looking to transform themselves from a state dependent on manufacturing and agriculture to a more diverse knowledge based economy. Many nations use higher education as a catalyst for…

This study analyzed the content of college and university Web site home pages to determine the frequency of marketing messages that might persuade adult learners to enroll at the institution. The findings suggest that colleges and universities in this study do not have adult-oriented marketing messages and are giving scant attention to the…

The key to building successful strategies as a higher education practitioner promoting 21st century green economy career awareness for women attending urban universities, demands advocating for benefits, and subverting potential barriers, to positively influence career choices. Women's career investment and returns increase when proper strategies…

Describes how nine Ohio secondary vocational schools and community colleges formed a marketing consortium to create a long-range plan for promoting their services. Offers information on how to form a consortium. (JOW)

Results of a survey of adults in northeastern Ohio indicates there is a substantial market for higher education, amounting to 33 percent of the adults not currently in school. Respondents identifying themselves as nonprospective students stated financial aid, employment, child care, public transportation, weekend classes, and academic counseling…

This document presents tips to help Ohio's adult basic education (ABE) and literacy education professionals publicize new and existing ABE and literacy education programs. Chapter 1 discusses the following topics related to using newspapers to publicize ABE and literacy programs: publication policies of daily and weekly newspapers; news releases,…

Expanded Internet access to the Ohio Career Information System (OCIS) would provide adults in Ohio who need to or wish to make career changes with the best available information about occupations, education and training programs, and financial aid. In order to determine the feasibility of improving access without cost to users, an advisory group,…