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Direct linkSalazar, Karina G.; Jaquette, Ozan; Han, Crystal – American Educational Research Journal, 2021
Scholarship on college choice largely focuses on how students search for colleges but less is known about how colleges recruit students. This article analyzes off-campus recruiting visits for 15 public research universities. We Web-scrape university admissions websites and issue public records requests to collect data on recruiting visits.…
Descriptors: Research Universities, College Students, Student Recruitment, Socioeconomic Status
Scully, Maura King – CURRENTS, 2010
Marketing communications and admissions often have very different needs, priorities, and ways of conducting business, but the two units work toward the same end goal. Brad Ward of BlueFuego, a marketing company that specializes in social Web tools for educational institutions, explains that admissions doesn't necessarily need to [talk] to…
Descriptors: College Admission, Student Recruitment, Marketing, Interprofessional Relationship
