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Direct linkZelnio, David; Luethke, Tiffani – Journal of Ethnographic & Qualitative Research, 2023
In the present descriptive qualitative study, we present the concept of vocational branding to provide a definition and explain how it may increase interest in a particular vocation or career. We define vocational branding as a set of stories, facts, and ideas communicating the personality, traits, and realistic benefits and challenges of a…
Descriptors: Marketing, Advertising, Career Pathways, Career Awareness
de Haan, Haijing Helen – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to critically investigate the discourse on "competitive advantage", a concept that has been widely applied in the public higher education sector, but rarely defined and conceptualised. Design/methodology/approach: In order to get some insightful understanding about how "competitive…
Descriptors: Foreign Countries, College Faculty, Teacher Attitudes, Competition
de Haan, Haijing – Journal of Studies in International Education, 2014
The concept of internationalization has been seen as a buzz word and container concept. The meaning of internationalization includes everything that relates to international, meanwhile internationalization is losing its meaning. This study takes a practical approach to searching for some clarification of this concept. During the period 2009-2011,…
Descriptors: International Education, Foreign Countries, Higher Education, Interviews
Constantinides, Efthymios; Zinck Stagno, Marc C. – Journal of Marketing for Higher Education, 2011
The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show increased interest in the potential of social…
Descriptors: Video Technology, Marketing, Higher Education, Social Networks
