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Download full textTitus, David; Harris, Garth; Gulati, Rajesh; Bristow, Dennis – International Journal of Higher Education, 2017
The Capstone Sales course is the final in a sequence of five required courses in a 15 credit Professional Selling program housed in the Marketing Department at St. Cloud State University. The course is heavily focused on experiential learning activities for senior-level sales students. In this paper details of the course design, instructor and…
Descriptors: Sales Occupations, Retailing, Business Administration Education, Experiential Learning
Direct linkBristow, Dennis; Gulati, Rajesh; Schneider, Kenneth C. – Marketing Education Review, 2013
This paper presents the details of a student project used in introduction to marketing courses. The project is designed to involve students in the application of survey research to generate data used to make a series of marketing management decisions. Students collect data from three different segments of the car buying market and make product,…
Descriptors: College Students, Marketing, Motor Vehicles, Transportation
Ross, Novella; Kurth, Paula – 1986
This collection contains descriptions of model entrepreneurship education programs submitted by 10 states. The first section deals with the Colorado Network of Small Business Programs and the Colorado Entrepreneurship Education Infusion Project. Described next is a model teacher education program in entrepreneurship education that was implemented…
Descriptors: Adult Education, Business Administration, Business Education, Educational Cooperation
