Scholarship on college choice largely focuses on how students search for colleges but less is known about how colleges recruit students. This article analyzes off-campus recruiting visits for 15 public research universities. We Web-scrape university admissions websites and issue public records requests to collect data on recruiting visits.…

In this era of unforgiving accountability and test scores with high-stakes implications, important lessons can be learned from charter school marketing. Scrutiny of the regular public schools has never been more sharp-edged. Charter school proponents are becoming increasingly aggressive in promoting themselves as a viable alternative for…