Under new school-choice policies, schools feel increasing pressure to market their schools to parents and students. I examine how school leaders in New Orleans used different marketing strategies based on their positions in the market hierarchy and the ways in which they used formal and informal processes to recruit students. This study relied on…

This information is designed to assist agents or solicitors in the task of helping proprietary schools alleviate the current criticism and complaints relative to unlawful and unethical practices in the marketing area of the industry. The definition of an agent or solicitor is provided. Information is presented on the ethical conduct of agents. The…

This guide on marketing and distributive education cooperative education is designed to assist the beginning teacher-coordinator with the resource material he/she will need and to provide experienced teacher-coordinators and administrators with a ready reference on current procedures and practices. General information contained in chapter 1…