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Direct linkVrontis, Demetris; El Nemar, Sam; Ouwaida, Ammar; Shams, S. M. Riad – Journal of International Education in Business, 2018
Purpose: The purpose of this study is to understand and accentuate the value of social media in international student recruitment in Lebanese higher education institutions (HEIs). This study analyses the significance of social media and the changes occurring in the means of communicating with the potential international students, with an aim to…
Descriptors: Social Media, Student Recruitment, Foreign Students, Foreign Countries
