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Direct linkMayo, Michael; Howell, William; De Masi, Sara – Journal of Teaching in International Business, 2018
Educators have long sought how to prepare students to develop a global mind set and to work under conditions of complexity and uncertainty common in many world markets. The purpose of this study was to support educators in this cause by providing them with a "hands-on" exercise readily adaptable across the business curriculum to identify…
Descriptors: International Trade, Teaching Methods, Business Administration Education, Cultural Differences
Download full textLiander, Bertil, Ed. – 1967
The International Marketing Federation (IMF), supported by the Marketing Science Institute, has surveyed IMF member countries and a representative scattering of others to determine the current state and future trends in marketing education. This volume presents the findings of the survey of 21 countries--Argentina, Australia, Canada, Denmark,…
Descriptors: Administrator Education, Business, Business Education, Comparative Analysis
