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Download full textDonnelly, Roisin; Sherlock, Roger – Journal of University Teaching and Learning Practice, 2023
This practice example explores the inquiry-based relationship for students between case teaching and international competitions in Marketing. This work is based on the premise that undergraduate Marketing students in a College of Business should experience learning through and about inquiry and enhance their research literacy as a result. Although…
Descriptors: Teaching Methods, Blended Learning, Business Administration Education, Competition
Direct linkStephens, Simon; Balan, Camelia Gabriela; Callaghan, Shaun – Education & Training, 2010
Purpose: The paper aims to explore the experience of graduates in the workplace. The aim is to study how these experiences differ from the expectations of the graduates and the aspirations of their academics. Design/methodology/approach: The research involved two phases: first, a survey was conducted of marketing academics. This survey examined…
Descriptors: Foreign Countries, Business Administration Education, Marketing, Graduates
Liander, Bertil, Ed. – 1967
The International Marketing Federation (IMF), supported by the Marketing Science Institute, has surveyed IMF member countries and a representative scattering of others to determine the current state and future trends in marketing education. This volume presents the findings of the survey of 21 countries--Argentina, Australia, Canada, Denmark,…
Descriptors: Administrator Education, Business, Business Education, Comparative Analysis
