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Employer Branding at Armed Forces: Current and Potential Employees' Perspective
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Kaur, Rajwinder; Shah, Reena – European Journal of Training and Development, 2022
Purpose: Drawing from the instrumental and symbolic framework for employer branding, this study aims to explore the perception of the current and potential employees for the Indian armed forces' employer brand. Design/methodology/approach: The study is conducted as a mixed-method approach in the form of qualitative and quantitative phases. In the…
Descriptors: Foreign Countries, Employers, Marketing, Consumer Economics
'Your Comments Boost My Value!' -- The Mediator Role of Emotional Brand Attachment between Brand Equity and Social Media Engagement
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Amélia Brandão; Áurea Silva Ramos – Journal of Marketing for Higher Education, 2024
The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…
Descriptors: Psychological Patterns, Social Media, Student Recruitment, Marketing
Effect of Institute and LMS Service Quality on HEI Brand Equity: An Empirical Investigation
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Rashmi Mishra; Abhishek Mishra; Veenus Tiwari; Rajendra Kumar Jain – Quality Assurance in Education: An International Perspective, 2025
Purpose: The purpose of this paper is to examine the education service quality factors, for online education context, that drive the brand equity of a higher education institute. In the times of emerging online education programmes by otherwise traditional institutes, assessing the service quality of educational institutions and its effect on the…
Descriptors: Learning Management Systems, Colleges, Reputation, Visual Aids
The Effectiveness of Closed Caption Videos in Classrooms: Objective versus Subjective Assessments
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Jae, Haeran – Journal of Instructional Pedagogies, 2019
The extant research has focused on investigating the effectiveness of the use of closed caption videos for hearing impaired or English as second language learners. Yet, the research about whether such usage can be beneficial for other students is limited. This paper explores the effectiveness of closed caption videos (same-language subtitles) in a…
Descriptors: Video Technology, Instructional Effectiveness, College Students, Positive Attitudes
Innovative Financing for Out-of-School Children and Youth
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UNESCO Bangkok, 2015
Despite government commitments to Education for All (EFA) and Millennium Development Goals (MDGs) to improve access to education, more than 18 million primary-aged children remain out of school in the Asia-Pacific (UNESCO, 2014). Given the impact of education on individuals, societies, and economies, there is great urgency for governments to…
Descriptors: Access to Education, Elementary Education, Intervention, Foreign Countries
Measuring Consumer-Based Brand Equity for Indian Business Schools
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Aggarwal Sharma, Ashita; Rao, Vithala R.; Popli, Sapna – Journal of Marketing for Higher Education, 2013
Brands are fundamentally about experiences and relationships, and therefore they form prime basis of an institution's connection with their stakeholders. With the mushrooming of business schools (both private autonomous and government supported) and fading global boundaries, especially in the Indian context, communicating a business school brand…
Descriptors: Foreign Countries, Marketing, Business Administration Education, Student Recruitment