Publication Date
| In 2025 | 0 |
| Since 2024 | 1 |
| Since 2021 (last 5 years) | 1 |
| Since 2016 (last 10 years) | 4 |
| Since 2006 (last 20 years) | 4 |
Descriptor
| Foreign Countries | 5 |
| Marketing | 5 |
| Higher Education | 4 |
| Student Recruitment | 4 |
| Foreign Students | 2 |
| Advertising | 1 |
| Attitude Change | 1 |
| Business | 1 |
| College Choice | 1 |
| Commercialization | 1 |
| Comparative Analysis | 1 |
| More ▼ | |
Source
| Globalisation, Societies and… | 1 |
| Hezel Associates (NJ3) | 1 |
| International Journal for… | 1 |
| Journal of Marketing for… | 1 |
| Minerva: A Review of Science,… | 1 |
Author
| Ebbinghaus, Margit | 1 |
| Hünermund, Ute | 1 |
| Jan Grundmann | 1 |
| Komljenovic, Janja | 1 |
| Nicole Philippczyck | 1 |
| Royo-Vela, Marcelo | 1 |
| Simon Oertel | 1 |
Publication Type
| Journal Articles | 4 |
| Reports - Research | 4 |
| Books | 1 |
| Reports - Descriptive | 1 |
Education Level
| Higher Education | 4 |
| Postsecondary Education | 4 |
Audience
Location
| Germany | 5 |
| Asia | 1 |
| China | 1 |
| Czech Republic | 1 |
| France | 1 |
| Hungary | 1 |
| Italy | 1 |
| Japan | 1 |
| Poland | 1 |
| South Korea | 1 |
| Spain | 1 |
| More ▼ | |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkNicole Philippczyck; Jan Grundmann; Simon Oertel – Minerva: A Review of Science, Learning and Policy, 2024
We analyze the role of institutional founding conditions and institutional legacy for universities' self-representation in terms of diversity. Based on 374 universities located in the Czech Republic, France, Germany, Hungary, Italy, and Poland, we can differentiate between a more idealistic understanding (logic of inclusion and equality) and a…
Descriptors: Diversity, Higher Education, Foreign Countries, Student Recruitment
Download full textEbbinghaus, Margit – International Journal for Research in Vocational Education and Training, 2019
Context: Although the German dual system of vocational education and training makes a major contribution to securing the supply of skilled workers for trade and industry, its function has been under scrutiny for several years. Companies are finding it increasingly difficult to recruit trainees, and increasing numbers of training places are vacant.…
Descriptors: Foreign Countries, Vocational Education, Job Skills, Job Training
Komljenovic, Janja – Globalisation, Societies and Education, 2017
This paper focuses on market-making in the higher education sector and particularly on the role of the market ordering processes. The entry point to examine relations between market ordering and market-making is a private company called ICEF GmbH from Germany. ICEF is engaged in selling particular kinds of education services, delivered by…
Descriptors: Marketing, Student Recruitment, Higher Education, Commercialization
Royo-Vela, Marcelo; Hünermund, Ute – Journal of Marketing for Higher Education, 2016
A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…
Descriptors: Marketing, Semi Structured Interviews, Graduate Students, Decision Making
Hezel Associates (NJ3), 2005
E-learning is the fastest-growing sub-sector of a $2.3 trillion global education market, and the market for online higher education is estimated to exceed $69 billion by 2015. One way to minimize risk in marketing and selling courses and programs overseas is to understand the environmental factors in taking programs to market in any selected…
Descriptors: Foreign Countries, Higher Education, Postsecondary Education, Marketing
