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Direct linkCrutchfield, Tammy Neal – Journal of Education for Business, 2017
Business service learning projects have the potential to be a state-of-the-art instructional laboratory to teach and apply theory and make a substantial impact on the community. In this article, the author presents a service learning project that is embedded in two consecutive required courses of the marketing major and has been conducted and…
Descriptors: Service Learning, Required Courses, Marketing, Business Administration Education
Schaller, Tracey King – Marketing Education Review, 2018
As marketing educators, we can enhance student learning by providing experiences that go beyond the classroom and into the real world. In this way, we encourage students to become lifelong learners where they observe the world around them through the lens of what they have learned. This article describes a project used in an undergraduate-level…
Descriptors: Experiential Learning, Participant Observation, Team Sports, Marketing
Download full textDuesing, Robert J.; Ling, Juan; Yang, Jiaqin – e-Journal of Business Education and Scholarship of Teaching, 2016
This study investigated the positive impact of a teaching practice on student learning outcomes in an online MBA program. An instructional project guideline was developed to help online students enhance their achieving required learning objectives corresponding to five categories of Bloom's Taxonomy. The course learning objectives are based on…
Descriptors: Guidelines, Online Courses, Graduate Students, Masters Programs
Peer reviewedWomble, Myra J.; Adams, J. Elaine; Stitt-Gohdes, Wanda L. – Delta Pi Epsilon Journal, 2000
Focus groups with 25 business and 18 marketing teachers and 6 business/industry representatives elicited the following opinions: the primary purpose of business/marketing education is work force preparation; dedicated faculty and administrative support are ideal features; a strong voice for vocational education is needed; and important skill areas…
Descriptors: Business Education, Educational Change, Focus Groups, Marketing
Georgia Univ., Athens. Dept. of Occupational Studies. – 1995
This document lists core standards and occupational knowledge and skills that have been identified and validated by industry as necessary to all Georgia students in business, marketing, and information management programs. First, foundation skills are grouped as follows: basic skills (reading, writing, arithmetic/mathematics, listening, speaking);…
Descriptors: Academic Education, Basic Skills, Behavioral Objectives, Business Education
Peer reviewedCarroll, Norman V.; Jowdy, Albert W. – American Journal of Pharmaceutical Education, 1985
A survey of Georgia pharmacists revealed a greater interest in learning about management than about marketing or finance, but little interest in attending continuing education programs. Managers, directors, and owners were more interested in continuing education in all areas than pharmacists in other positions. (MSE)
Descriptors: Business Administration Education, Educational Needs, Higher Education, Marketing
