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Direct linkMead, James A.; LeMay, Stephen A.; Hawkins, Richard R.; Morgan, Felicia N.; Allman, Helena F. – Marketing Education Review, 2021
The U Choose awards is a student-led marketing research, branding, and community engagement project. This project is designed to provide students with a range of opportunities to apply and demonstrate marketing knowledge while engaging with the local business community. Under the guidance of a faculty advisor, students are tasked with developing…
Descriptors: Marketing, Business Administration Education, Community Involvement, Student Projects
Magnier, Alexandre; Van Auken, Stuart; Palacios Rivera, Jamille – Journal of Education for Business, 2022
The objective of this study is to explore the stereotypes that students have about agribusiness students. We seek to determine the nature of these stereotypes and how they compare relative to marketing and accounting students. Our intent is to reveal the degree of fit of the agribusiness major within a college of business, as personality…
Descriptors: Correlation, Majors (Students), Agricultural Education, Business Administration Education
Experiential Learning in Marketing Communications Courses: The Demarketing of College Binge-Drinking
Download full textRozensher, Susan G.; Seal, David S. – American Journal of Business Education, 2009
The experiential learning approach has been gathering substantial momentum and support in educational circles. In the team-based experiential learning project presented here, which effectively integrated theory and application, students were charged with creating an integrated marketing communications plan to demarket binge drinking on the college…
Descriptors: Experiential Learning, Marketing, Alcohol Abuse, Campuses
Florida State Dept. of Education, Tallahassee. Div. of Vocational, Adult, and Community Education. – 1988
In 1988, a review was conducted of the business component of associate in arts and associate in science (AS) degree programs, and of the certificate programs in business in Florida community colleges and area vocational-technical centers. Focusing primarily on business programs in marketing, general business management, and small business…
Descriptors: Articulation (Education), Business Administration Education, Business Education, Business Education Facilities
University of West Florida, Pensacola. – 1995
The following papers are included: "Concepts on Marketing Issues in the Czech Republic" (Anne Mills); "Requiring More of Teacher Preparation: Authentic Assessment as a Vehicle to Reform" (Laura J. Wyant); "A Delphi Study of Professional Competencies for the Secondary Marketing Educator" (Trellys A. Morris); "The…
Descriptors: Administrator Education, Adult Education, Business Education, Business Education Teachers
Florida State Univ., Tallahassee. Center for Instructional Development and Services. – 1991
This document provides models to guide counselors and secondary students in tailoring programs of study that will allow students to pursue both employment and postsecondary education after graduation. Information on how to use the document to produce a program of study is accompanied by a chart that presents an overview of the entire process. The…
Descriptors: Agricultural Education, Allied Health Occupations Education, Business Education, Career Planning
Goins, L. Keith, Ed. – 1996
This proceedings includes the following papers: "Dealing with Discipline Problems in Schools" (Allen); "Developing Global Awareness" (Arnold); "Desktop Publishing Using WordPerfect 6.0 for Windows" (Broughton); "Learn and Earn" (Cauley); "Using the Computer to Teach Merchandising Math"…
Descriptors: Business Education, Classroom Techniques, Competency Based Education, Computer Software
