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Paul Capriotti; Andrea Oliveira; Carmen Carretón – Journal of Marketing for Higher Education, 2024
Today, being actively present on social networks promotes visibility in the digital environment. Active Presence requires choosing the platforms that best suit the communication needs of the audiences, developing a frequent activity (Activity) and disseminating a certain type of publications (Presence). This study defines and evaluates the level…
Descriptors: Universities, Social Media, Social Networks, Foreign Countries
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Tijmen Weber; Christof van Mol; Maarten H. J. Wolbers – Journal of Studies in International Education, 2024
This paper focuses on international student mobility and the funding of higher education. We theorize that relying on international students for funding is stronger for institutions in developed English-speaking countries because they more often adopt marketization practices. Compared to Northern and Southern European countries, we find that they…
Descriptors: Neoliberalism, Foreign Students, Income, Study Abroad