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Direct linkNicole Philippczyck; Jan Grundmann; Simon Oertel – Minerva: A Review of Science, Learning and Policy, 2024
We analyze the role of institutional founding conditions and institutional legacy for universities' self-representation in terms of diversity. Based on 374 universities located in the Czech Republic, France, Germany, Hungary, Italy, and Poland, we can differentiate between a more idealistic understanding (logic of inclusion and equality) and a…
Descriptors: Diversity, Higher Education, Foreign Countries, Student Recruitment
Gunina, Daria; Komárková, Lenka; Pribyl, Vladimír – Tertiary Education and Management, 2019
In the highly dynamic, competitive and uncertain environment of tertiary education, universities nowadays have to intensify marketing communication to address potential applicants. This study seeks to explore the advertising scheduling of university advertisements in selected media, to analyse the differences in the advertising strategies of…
Descriptors: College Applicants, Student Recruitment, Advertising, Marketing
