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Direct linkSammis, John; Bailey, Holly – CURRENTS, 2010
For the past couple of decades, customer relationship management has been quietly establishing itself as the way everybody does business. Migrating to the education community only in the past five years or so, it has acquired a more genteel transcription of its acronym: constituent relationship management. However one decodes the letters, CRM is…
Descriptors: Computers, Marketing, Student Recruitment, Alumni
Peer reviewedWilliams, Ronald A.; Cox, Mary Anne – New Directions for Community Colleges, 1991
Describes initiatives developed in Connecticut to increase minority participation in higher education, including the Minority Enrollment Incentive Program, Urban Marketing Initiative, Greater Hartford Community College's Hispanic Family Support and Pre-Nursing programs, Norwalk Community College's English as a Second Language program, high school…
Descriptors: Access to Education, Affirmative Action, Community Colleges, Marketing
