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Luisa Fernanda Manrique Molina; William Fernando Durán; Carlos Augusto Valencia – Journal of International Education in Business, 2024
Purpose: The purpose of this study is to generate knowledge about assessment methods in blended business education, which have become increasingly important to establish sustainable assessment practices that support knowledge acquisition for undergraduate students in business administration at a Colombian university. Design/methodology/approach:…
Descriptors: Marketing, Business Administration Education, Reading Comprehension, Mathematics Skills