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Direct linkShahjahan, Riyad A.; Estera, Annabelle L.; Bae, Sohyeon; Sonneveldt, Erin L. – Compare: A Journal of Comparative and International Education, 2022
Amid debates about global university rankings (GURs), very few have closely examined how GURs' media outlets construct meanings of higher education (HE) in their visual representations. We critically examine 135 publicly available visual media (photographs) in the Times Higher Education (THE) and Quacquarelli Symonds (QS) websites to uncover the…
Descriptors: Global Approach, Universities, Higher Education, Photography
He, Lan; Wilkins, Stephen – Journal of Studies in International Education, 2018
All universities must achieve legitimacy, as this is essential to attract students, staff, and resources, including funding. To achieve legitimacy in transnational higher education, universities must conform to the rules and belief systems in the host countries. Adopting a case study approach, this research aims to investigate the different…
Descriptors: Higher Education, International Cooperation, International Education, Multicampus Colleges
Ahmad, Syed Zamberi; Buchanan, Frederick Robert – Educational Studies, 2016
Traditional assumptions favouring native English language countries in transnational higher education (TNHE) overlook experiences of international students in new emerging Asian education hubs. Specifically, there has been limited research relating to international students' choice for studying in Malaysia. Drawing from the "push-pull"…
Descriptors: Higher Education, International Education, Foreign Students, College Choice
Ng, Shun Wing – Higher Education Quarterly, 2012
This article reports a commissioned research project on exploring the emerging issues and challenges of attracting Asian students to study in Hong Kong's higher education institutions. Findings reveal the rapidly growing demand for quality transnational education in Asia and the strengths, weaknesses, opportunities and threats of exporting Hong…
Descriptors: Foreign Countries, Asians, Higher Education, Student Recruitment
Ng, Shun Wing – Educational Research for Policy and Practice, 2011
Internationalization becomes increasingly important in higher education in a globalized world. Exporting higher education services by recruiting overseas students is an integral facet of internationalization of higher education. It not only helps develop the place as an education hub but also facilitate internationalized environment of higher…
Descriptors: Foreign Countries, Higher Education, International Education, Foreign Students
Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Cheng, Yin Cheong – International Journal of Educational Management, 2010
Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…
Descriptors: Foreign Countries, Urban Areas, Higher Education, Educational Demand
Hezel Associates (NJ3), 2005
E-learning is the fastest-growing sub-sector of a $2.3 trillion global education market, and the market for online higher education is estimated to exceed $69 billion by 2015. One way to minimize risk in marketing and selling courses and programs overseas is to understand the environmental factors in taking programs to market in any selected…
Descriptors: Foreign Countries, Higher Education, Postsecondary Education, Marketing
