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Direct linkWeber, James – Journal of Marketing Education, 2013
This research explores the impact of coercive, mimetic, and normative isomorphic pressures on the coverage and offering of courses addressing ethical, social, and sustainability issues (ESSI) in business schools' graduate marketing curricula. Data from the Aspen Institute's Beyond Grey Pinstripes program are analyzed to detect if significant…
Descriptors: Graduate Study, Marketing, Sustainability, Business Administration Education
