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Direct linkCoker, Kesha K.; Whalen, D. Joel – Marketing Education Review, 2019
This article features 29 "Teaching Moments" from the 2018 "Society for Marketing Advances" ("SMA") Annual Conference. The publication of this article is a critical part of a multi-channel distribution system designed to help speed the diffusion of teaching ideas to marketing educators. The "Teaching Moments"…
Descriptors: Conferences (Gatherings), Marketing, Business Administration Education, Class Activities
Whalen, D. Joel; Coker, Kesha K. – Marketing Education Review, 2017
This article features thumbnail descriptions of 26 "Teaching Moments" presented at the Society for Marketing Advances 2016 Annual Conference. A wide variety of marketing education interventions are presented, from games that teach marketing fundamentals and enhance faculty effectiveness when counseling students, to visualizing data, and…
Descriptors: Teaching Methods, Classroom Techniques, Marketing, Business Administration Education
Whalen, D. Joel; Coker, Kesha K. – Marketing Education Review, 2016
The 2015 Society for Marketing Advances Teaching Moments sessions offered a wide variety of teaching interventions centered on gaining students' attention, increasing class participation, using lively student-engaging demonstrations, using props during lecture, using sales technology classroom applications, using social media, and many more.…
Descriptors: Marketing, Business Administration Education, Instructional Innovation, Learner Engagement
Rocco, Richard A.; Whalen, D. Joel – Journal of Marketing Education, 2014
In an application of experiential learning, assessment, and career development, this article reports a field experiment of teaching sales students adaptive selling skills via an "Improvisational (Improv) Comedy" technique: "Yes, And." Students learn this well-established theatrical improv method via classroom lecture,…
Descriptors: Business Administration Education, Sales Occupations, Salesmanship, Class Activities
