The key to achieving effective marketing of centers and services is to make messages creative, consistent, and continual. Creative marketing involves creating an awareness of the program. A consistent, identifiable image will create program recognition. Effective, continual marketing utilizes a mix of marketing methods on an ongoing basis to…

Presents strategies for increasing the enrollment in child care programs in a competitive market. Discusses ways to investigate the market, including examining the competition, parents' expectations, and the industry; and ways to differentiate a center from its competitors. (KB)

Describes a follow-up program for enrolling day care center prospects. Follow-up within the center utilizes contact management software and a prospect profile system to record information about potential customers. External follow-up includes a telephone call to confirm an appointment to the center or to provide additional information to the…