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Direct linkZastrow, Paul; Stoner, Michael – Community College Journal, 2007
The Web has always been an alluring storehouse of information. When it comes to today's online world, the just-put-it-on-the-Web mentality will not do. Community colleges must understand that the Internet is a vital tool in their marketing arsenal. What does this mean? Essentially, if enrollment is the primary goal, making the most of the college…
Descriptors: Marketing, Internet, Community Colleges, Web Sites
Stoner, Michael – Currents, 1996
The potential of CD-ROM and floppy disks in college student recruitment is explored. Benefits, research strategies, selection of format, creation of content, production values, and details of delivery are discussed. It is argued that carefully planned and effectively produced CD-ROMS and floppy disks can supplement computer network capabilities as…
Descriptors: College Administration, Floppy Disks, Higher Education, Information Dissemination
