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Direct linkGottschall, Kristina; Saltmarsh, Sue – Discourse: Studies in the Cultural Politics of Education, 2017
Online promotional videos on Australian university websites are a form of institutional branding and marketing that construct university experience in a variety of ways. Here we consider how these multimedia texts represent student lifestyles, identities and aspirations in terms of the "good life." We consider how the "promise of…
Descriptors: Student Recruitment, Video Technology, Universities, Foreign Countries
Wardman, Natasha; Gottschall, Kristina; Drew, Christopher; Hutchesson, Rachael; Saltmarsh, Sue – Gender and Education, 2013
This paper furthers a discussion about the ways in which idealised versions of gender permeate the aesthetic presentation and impression management strategies of elite private schools. Specifically, we consider how the written text, layout and images used in 12 Australian private girls school prospectuses function in constructing discourses of…
Descriptors: Females, Femininity, Single Sex Schools, Feminism
