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Miller, Larry; Fuchcar, Paul – 1995
In 1993, Chattanooga State Technical Community College (CSTCC), in Tennessee, experienced its first drop in enrollment in 7 years. In an effort to increase enrollment, the CSTCC adopted a new approach to marketing. First, external factors that indicated a potential further decline in enrollment were examined and a four-part strategy that included…
Descriptors: Community Colleges, Declining Enrollment, Educational Development, Enrollment Influences