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Direct linkJames, Melissa; Derrick, Gemma – Journal of International Education in Business, 2021
Purpose: How higher education institutions (HEIs) approach the recruitment of international students is an area of global interest (James-MacEachern, 2018, Ross "et al.," 2013), but there is limited focus on how institutions in different parts of the world approach international student recruitment as an export marketing orientation…
Descriptors: Marketing, Cross Cultural Studies, Student Recruitment, Foreign Students
