Descriptor
| Admissions Officers | 1 |
| Career Development | 1 |
| Colleges | 1 |
| Marketing | 1 |
| Staff Role | 1 |
Author
| Franklin, Joan | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedFranklin, Joan – Journal of College Admissions, 1986
Examined admissions directors' perceptions of their role, the nature of marketing efforts, the relationship between prior career paths and current ideas about the "mission" of the admissions office, and ideas about how the school should market itself. Results are given. (Author/BL)
Descriptors: Admissions Officers, Career Development, Colleges, Marketing
