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What Is PG-TRAK90? An Introduction to PGCC's Lifestyle Cluster System for Student Recruitment Targeting and Enrollment Analysis. Market Analysis MA94-1.
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Boughan, Karl – 1993
PG-TRAK90 is a cluster-based geographic marketing system designed by Maryland's Prince George's Community College (PGCC) to maximize educational marketing objectives. To create it, United States Census Bureau files containing over 200 demographic, housing, and lifecycle variables for 172 tracts in Prince George County (PGC) were reformatted into…
Descriptors: Access to Education, Cluster Analysis, Community Colleges, Enrollment Influences
The PG-TRAK Manual: Using PGCC's Custom Lifestyle Cluster System. Market Analysis MA91-3.
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Boughan, Karl – 1990
In early 1990, Prince George's Community College (PGCC), in response to declining enrollments, developed an affordable and locally effective geo-demographic cluster system for meeting the college's research and marketing needs. The system, dubbed "PG-TRAK," is based on a model developed 15 years ago as a corporate marketing tool, and involves…
Descriptors: Census Figures, Cluster Analysis, Community Characteristics, Community Colleges
A Cluster Analysis of the 1985-1989 Credit Student Body: Implementing Geo-Demographic Marketing at P.G.C.C. Market Analysis MA91-4.
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Boughan, Karl – 1990
In an effort to better market the college's credit programs and services, Prince George's Community College (PGCC), Mayland, has employed its own tracking system which utilizes a socioeconomic segmentation of their serviceable target population. This approach utilizes U.S. Census data grouping neighborhoods into 24 natural socioeconomic, cultural…
Descriptors: Cluster Analysis, Community Characteristics, Community Colleges, Credit Courses
A Cluster Analysis of the 1985-1989 Non-Credit Student Body: Implementing Geo-Demographic Marketing at P.G.C.C., Part II. Market Analysis MA91-5.
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Boughan, Karl – 1991
In an effort to better market the college's programs and services, Prince George's Community College (PGCC), Maryland, has employed its own tracking system which utilizes a socioeconomic segmentation of their serviceable target population. This approach utilizes U.S. Census data grouping neighborhoods into natural socioeconomic, cultural, and…
Descriptors: Cluster Analysis, Community Colleges, Continuing Education, Course Selection (Students)