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Peer reviewedZhao, Jensen J.; Truell, Allen D.; Alexander, Melody W. – Delta Pi Epsilon Journal, 2006
This study examined the user-interface design characteristics of 107 Fortune 500 B2C e-commerce Web sites and industry differences. Data were collected from corporate homepages, B2C product/service pages, B2C interactive shopping pages, as well as customer satisfaction of 321 online shoppers. The findings indicate that (a) to attract online…
Descriptors: Computer Interfaces, Web Sites, Industry, Marketing
