Most private colleges should concentrate on increasing the number of serious applications they receive rather than trying to increase the conversion of applicants to enrollees. Effective student recruitment requires cooperation of all departments, offices, and committees, not just the efforts of the admissions office, in creating an attractive…

This paper was developed for the Illinois State Board of Education as part of a year long project to address the issue of personnel shortages in special education. Recommendations from a number of state committees and professional organizations were analyzed and additional input obtained from various professionals in regular and special education.…

The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…

This commentary calls for increased efforts toward recruiting and retaining quality people in the field of special education. The use of sophisticated marketing techniques is encouraged, as well as initiatives by businesses such as providing sabbaticals for business professionals to allow them to spend a year team teaching. (JDD)

Ten marketing concepts to consider are discussed including: assigning a protagonist, understanding of institutional mission, testing purpose against constituencies, planning effectiveness, positioning, politics, prioritizing, promotion and publicity, choosing representatives with a sense of passion, and performance or delivery of promised…

Higher education marketing is about to enter a new stage of sophistication, responsibility, and status as consumer pressure increases competition. To develop more effective marketing plans, trustees need in-depth knowledge of their institutions, understand the power of the consumer to shape higher education, and anticipate more complex and…

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…

The collegiate options considered by more than one-half million high school seniors in the eastern third of the nation are analyzed, and perspectives are offered on enrollment planning. A framework for public and institutional policies is provided, along with a vocabulary to describe the actual workings of the higher education market. The origins…

This publication describes efforts in the United Kingdom (UK) to develop mutually beneficial, collaborative partnerships between businesses and communities that promote digital inclusion (access to information and communication technologies). Case studies of different kinds of relationships are listed, including UK online centers, schools, events…

Expanded Internet access to the Ohio Career Information System (OCIS) would provide adults in Ohio who need to or wish to make career changes with the best available information about occupations, education and training programs, and financial aid. In order to determine the feasibility of improving access without cost to users, an advisory group,…

In an era when colleges must work hard to recruit students, understanding college-bound student views and concerns is critical. Trends are apparent in student expectations of the college experience and services, costs and quality, curricular offerings, job market, and extracurricular opportunities. (MSE)

The reasons why undereducated individuals choose not to participate in adult education were examined in a comparative, qualitative case study that was conducted in eight nonmetropolitan sites (including the pilot site) in diverse economic regions across Kentucky. Data were collected from the following sources: in-depth interviews with 84 adults…

The influences of United Kingdom (UK) science teachers and careers advisers on students' decisions about science subjects and science and technology (S&T) careers were examined through a survey completed by 155 (55% of the target sample) career advisers to year 11 pupils in 7 careers service companies and case studies of a sample of 6 diverse…

This booklet, which is intended for individuals engaged in educational planning and administration, senior government officials, and policymakers in developing and developed countries alike, provides guidance regarding planning, implementing, and administering learner-centered adult literacy programs. Chapter 1 examines the following topics…

The MLA (Member of Legislative Assembly) Committee on Lifelong Learning held consultations at more than 14 rural and urban locations throughout Alberta to gather stakeholders' and community members' views on the need for lifelong learning and ways of promoting it. Participants were asked to identify strategies to encourage and enable adults to…