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Newton, Greg – 1986
This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…
Descriptors: Adult Education, Employment Programs, Job Training, Marketing
Puyear, Don, Ed.; And Others – 1987
The Virginia Community College System (VCCS) initiated the Marketing and Retention Recognition Program (MRRP) to identify and publicize innovative marketing and retention activities being implemented throughout the system. This report offers brief sketches of some of the exemplary projects identified by the MRRP. First, introductory material…
Descriptors: College School Cooperation, Community Colleges, Economic Development, High Schools
