Three experiments were conducted in the United States and Germany to test whether women and men endorse sexist beliefs because they are unaware of the prevalence of different types of sexism in their personal lives. Study 1 (N = 120) and Study 2 (N = 83) used daily diaries as a method to encourage individuals "to see the unseen." Results…

The current study examined how desire for marriage and children related to anticipated chore involvement for both men and women. An online survey was completed by 466 college students recruited from multiple colleges and universities in Virginia. Participants provided information about their own desire for marriage and children, expectations for…

The purposes of this article are threefold: (a) to test measurement invariance of the Objectified Body Consciousness Scale (OBCS), a central tool for testing objectification theory, across men and women, given that measurement invariance is a prerequisite for gender comparisons; (b) to examine the mediating role of body shame in the link between…

We examined whether men, but not women, would be distracted by a female sales representative's exposed cleavage, leading to greater perceived efficacy for a weak, but not for a strong product. A community sample of 88 men and 97 women viewed a video of a female pharmaceutical sales representative who (a) had exposed cleavage or dressed modestly…

Past research has shown that valuing gender conformity is associated with both positive and negative consequences for self-esteem and positive affect. The current research (women, n= 226; men, n= 175) explored these conflicting findings by separating out investing in societal gender ideals from personally valuing one's gender identity ("private…

Content analyses of television advertising document the ubiquity of traditional images of women, yet few studies have explored their impact. One noteworthy exception is the experiment by Geis, Brown, Jennings, and Porter (1984). These researchers found that the achievement aspirations of controls and women exposed to traditional images were lower…

Examined justifiability of date rape under various circumstances among male undergraduates. Rape was rated as significantly more justifiable if the couple went to the man's apartment rather than to a religious function, if the woman asked the man out, and if the man paid all the dating expenses. Differences between traditional and nontraditional…

This article examines the relationship between gender, hostile sexism, benevolent sexism and reactions to a seemingly innocuous genre of sexist humor, the dumb blonde joke. After hearing an audiotaped conversation in which two students swapped dumb blonde jokes, participants high in hostile sexism rated the jokes as more amusing and less offensive…

Analyzes differences among high school political activists with conservative, liberal, and left perspectives. Discusses gender differences in the Bem Sex Role Inventory and other politically associated behaviors. No gender differences were found on extent of political activity. Females more often presented future family life as a limitation on…

Stereotypes about Black sexuality fostered hypotheses that racial factors and racism influence rape victim blaming. Predominantly White and Asian college students (170 men, 162 women) completed the Modern Racism Scale and evaluated a rape vignette varying victim race, perpetrator race, and rape type. As predicted, racial factors determined victim…

Methodological analyses of sexual victimization research are still rare, despite the explosion of interest in this topic and widely varying rates across studies. In-depth analysis of the meaning of differences in rates is especially lacking. A series of five ethnically and geographically diverse focus groups were held to explore how wording in…