As literacy leaders, we know that printed words carry great meaning and power. Today, there is a widespread belief that advocacy over government concerns or policies can be adequately achieved using social media. While a well-timed and phrased social media post can supplement advocacy efforts, advocacy must be driven by deeds even more than words.…

Catholic University and Columbia University hired a public relations firm to help lobby their proposals for money from the Department of Energy's budget for new facilities. Discusses the successful outcome of their efforts, pointing out that some legislators are concerned that more colleges/universities will contact representatives to obtain…

This paper urges colleges to take an active role in the political decision-making process and uses the lobbying efforts of Miami-Dade Community College (MDCC) as an example. The paper first notes the inability of the Florida community colleges to foster a concise public image, the concomitant lack of attention paid by the state legislature to the…