The best lobbyists for higher education are trustees, whose political power is that they can describe college concerns. Legislators want to know policy costs, who and how it will serve, what evidence there is of success, and who opponents will be and why. (MSE)

Good working relationships with governors and state legislators are extremely important to trustees. It is important to approach the governor and legislators mindful of and sympathetic to the state's total needs. (MLW)

Politics is seen as likely to play an important role in higher education during the 1980s. The best way to ensure continued public support and funding from the state is by demonstrating academic quality. Trustees must play a central role in political influence/pressure brought to bear on legislators. (MLW)

In order to work within the legislative framework, it is suggested, administrators and trustees must concern themselves with five essentials: key calendar dates, specific committee structures, the chairman's power, the party in control, and the flow of legislation. Administrators must also know the legislators, the issues, and the governor. (MLW)

Techniques for preparing and making effective presentations before Congressional committees on behalf of an institution are outlined, including the statement content and length, behavior with legislators, audiovisual aids, answering questions, and posthearing activities. (MSE)

Trustees and other officials of state higher education institutions should understand their role in the legislative process, including respecting and understanding the political process; working closely with the institution's lobbyist, knowing your limits and advantages, monitoring public opinion, understanding campaign contributions,…