The best lobbyists for higher education are trustees, whose political power is that they can describe college concerns. Legislators want to know policy costs, who and how it will serve, what evidence there is of success, and who opponents will be and why. (MSE)

Techniques for preparing and making effective presentations before Congressional committees on behalf of an institution are outlined, including the statement content and length, behavior with legislators, audiovisual aids, answering questions, and posthearing activities. (MSE)