Discusses the speech act approach and its usefulness in conveying the meaning of the imperative both for the native speaker and for the purpose of language acquisition. Analyses the infinitival construction of German-language advertising slogans and describes its potential for conveying a variety of messages. (Author/MES)

The 33 papers, all in French, from the 1996 conference on research in linguistics address a wide range of topics in linguistics, including: linguists as an endangered species; categorizing verb specifiers in Yoruba; socio-terminology as a framework for understanding the language of orthodontia; French-to-Arabic borrowings in the 19th and 20th…