This paper examines emerging forms of multilingualism and multiliteracy in rural India (where the term "literacy" is used broadly here to include digital media literacy and marketing literacy as well as literacy in the traditional sense of the knowledge of a writing system). Here forces of globalization and digital communication have…

In India, the use of language dialect and style, like many aspects of Indian thought and life, follows a continuum from the ritually pure and worthy of respect to the ritually defiled and unworthy. In North India, according to adult informants, Hindi is spoken at school, in formal business contacts or government offices, in formal ceremonies; it…