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Population-Based Evaluation of the "Livelighter" Healthy Weight and Lifestyle Mass Media Campaign
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Morley, B.; Niven, P.; Dixon, H.; Swanson, M.; Szybiak, M.; Shilton, T.; Pratt, I. S.; Slevin, T.; Hill, D.; Wakefield, M. – Health Education Research, 2016
The Western Australian (WA) "LiveLighter" (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ("why" change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier…
Descriptors: Foreign Countries, Health Programs, Mass Media, Advertising
Preventing Risk for Obesity by Promoting Self-Regulation and Decision-Making Skills: Pilot Results from the PATHWAYS to Health Program (PATHWAYS)
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Riggs, Nathaniel R.; Sakuma, Kari-Lyn Kobayakawa; Pentz, Mary Ann – Evaluation Review, 2007
The overall aim of the two school-based pilot studies was to evaluate whether an approach to prevention that focused on changing child impulse control, decision making, and social competence can be effective in changing attitudes toward food intake and physical activity as risk factors for obesity. The strategy used was to translate specific…
Descriptors: Pilot Projects, Program Effectiveness, Eating Habits, Elementary School Students