The main objective of this study is to investigate the perceptions of academic librarians towards the marketing of library services through social networking sites (SNSs) and their understanding of using electronic word-of-mouth (eWOM) as a marketing tool in academic libraries. This study follows a qualitative data-gathering approach of structured…

Investigates the effect of the Internet in references services in Malaysian academic libraries, and examines library professionals' perceptions of the importance of the Internet in reference work. Respondents felt the Internet has contributed positively to reference work and has enhanced their effectiveness and efficiency; however, a majority…