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Direct linkHouk, Kathryn M.; Thornhill, Kate – Journal of Web Librarianship, 2013
Tufts University Hirsh Health Sciences Library created a Facebook page and a corresponding managing committee in March 2010. Facebook Page Insights data collected from the library's Facebook page were statistically analyzed to investigate patterns of user engagement. The committee hoped to improve posting practices and increase user engagement…
Descriptors: Best Practices, Health Sciences, Web 2.0 Technologies, Web Sites
