The chairman of the board of regents of a small, church-affiliated college discusses the need for and satisfaction derived from introducing potential donors to the college and the best of its campus life, particularly when the college is small, little known, and/or has a religious affiliation unfamiliar to prospective gift givers. (MSE)

A study of 291 freshmen from "invisible" colleges and 239 from 6 prestigious colleges and universities and their parents investigated how the 2 sets of families with obvious different college preferences had made their choice. Geography, parental influence and approval, the "second choice" concept, and institutional…