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Ashby, Rosemary – New Directions for Higher Education, 1983
A 5-year effort to project a new and more realistic public image and to bring about improvements in student recruiting and fund-raising for a small, private, liberal arts women's college is described. The changes included offering bachelor's degrees for the first time and building pride and support among alumnae. (MSE)
Descriptors: Alumni, College Role, Community Support, Higher Education