A three-day program at the College of the Holy Cross (Massachusetts) was developed to address low retention rates for African-American students meeting the usual predictive criteria for academic success. It familiarized students with the college, allowed them to meet significant college community members, and assisted in adapting to academic…

The experience of a small liberal arts college in repackaging and remarketing the entire institution to boost continuing education enrollment is described. The marketing team followed current theories, establishing the division as a self-generating unit with a small annual operating surplus. Proceeds are reinvested for periods of low enrollment.…

The chairman of the board of regents of a small, church-affiliated college discusses the need for and satisfaction derived from introducing potential donors to the college and the best of its campus life, particularly when the college is small, little known, and/or has a religious affiliation unfamiliar to prospective gift givers. (MSE)

A consortium of 12 small, private liberal arts colleges in the Great Lakes region has shown that by working together, the institutions can provide major opportunities for faculty professional development through conferences and workshops. (MSE)

Center College of Kentucky's "central myth," or self-understanding, articulated strategically, became the basis for planning and decisions responsible for significant institutional achievement. (MLW)

A study of 291 freshmen from "invisible" colleges and 239 from 6 prestigious colleges and universities and their parents investigated how the 2 sets of families with obvious different college preferences had made their choice. Geography, parental influence and approval, the "second choice" concept, and institutional…

A small liberal arts college's program of home visits for recruitment and admissions was evaluated. Forty students and several parents receiving home visits were classified by grades and eventual enrollment in the college, then surveyed. Results indicate the visits were the reason most applied. However, other factors were more strongly related to…

Bradford College (Massachusetts), a small liberal arts college, used creative planning to revitalize the institution despite fiscal constraints. Decisions and actions since 1981 are reviewed in terms of first steps (revitalizing faculty affairs), finding a new president, reorganizing the curriculum, planning noncurricular changes, and developing…

Strategic planning can successfully counter crises threatening a college's survival by clarifying the mission, by shaping institutional reorganization and curriculum development and by focusing marketing efforts and attracting new support. Crisis background, financial exigency, and reorganizing strategically are discussed. (MLW)

A small, private, liberal arts college whose library had been found unsatisfactory during accreditation transformed the library by placing it in the same reporting structure as academic and administrative computing and telecommunications. Application of strategic planning and organizational theory smoothed the transition by modifying central…

At two women's liberal arts colleges, freshman (n=127, n=140) perceptions of academic advising style were measured. Although students reported developmental advising at both institutions, the mean score at one college was significantly more developmental than at the other. Frequency of contact and an academic planning component were significant…

A small, Catholic college curtailed expenses without damaging programs by involving faculty, administration, and trustees in a detailed contingency planning process that resulted in a report stressing quality over quantity and outlining short- and long-term strategies for institutional planning. (MSE)

Franklin and Marshall College concluded it would come closer to its educational goals by reducing its size. Use of a planning model to project institutional finances based on tuition, gift, grant, and enrollment estimates predicts a potential major improvement in the college's position. (MSE)

This book presents the story of small colleges in American higher education and how they can best respond to meet contemporary challenges. Chapter 1, an introduction, discusses the importance of the topic, small schools' strategic strengths, and market and institutional realities. Chapter 2 looks at the history of the small liberal arts college,…

Planning for a computer use "help desk" at Kenyon College (Ohio) was constrained by very limited resources. However, careful and thorough planning resulted in a low-budget, homegrown, but highly effective facility. Staffing, training, staff communication, and marketing the service were essential elements in its success. (MSE)