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Download full textOzata, Zeynep; Ozdama Keskin, Nilgun – Turkish Online Journal of Distance Education, 2014
The purpose of this study was to define and better understand business school students' opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the data was collected sequentially. First, a questionnaire was conducted with 168 business…
Descriptors: Marketing, Business Administration Education, Electronic Learning, Handheld Devices
Kuzu, Abdullah; Akbulut, Yavuz; Sahin, Mehmet Can – Online Submission, 2007
This paper introduces an evaluation tool prepared to examine the quality of visuals in course-books. The tool is based on Mayer's Cognitive Theory of Multimedia Learning (i.e. Generative Theory) and its principles regarding the correct use of illustrations within text. The reason to generate the tool, the development process along with the…
Descriptors: Multimedia Materials, Learning Theories, Test Construction, Test Reliability
