This self-instructional module on merchandising is the eighth in a set of twelve modules designed for small business owner-managers. Competencies for this module are (1) identify the elements of a balanced merchandise plan and (2) implement a workable plan to meet the needs of a business. Provided are information sections on the elements of a merchandise plan (type, quantity, price, quality, timing and place) and on planning a merchandise/service offering; one learning activity (development of a product/service offering plan); three pamphlets from the Small Business Administration ("A Pricing Checklist for Managers,""Stock Control for Small Stores," and "Sweeping Profit Out the Back Door"); and a script from a cassette tape designed for use with this module. (The final report of this project is available as CE 017 858.) (JH)