The research sought to study potential efficiency in course design and execution using Constructive Alignment, and then classroom workflow grounded in eduScrum based on the Agile Project Framework of Scrum for graduate classes in managerial analytics. The research measured performance based on the Scrum concept of Velocity, defined as the rate of…

This study focused on determining the experiential learning activities required of business education students for the development of various 21st century competencies and differences across levels of academic instruction. The study was a descriptive survey, and 341 full-time business education students in a Public University in Anambra State,…

Despite declines in private-sector union membership in the United States, labor relations remains an essential topic within the field of human resource management. However, most undergraduate students have little experience with labor unions, making it difficult to enhance learning by applying labor relations concepts to their prior experiences.…

Recent calls to the academy challenge marketing educators to prepare new graduates for a complex, high-stakes marketing environment driven by technology. We explore the value of utilizing readily available marketing technology (martech) learning platforms as a means to stimulate preparedness for new careers or career advancement. Specifically, we…

An important skill in the modern workplace is the ability to learn new skills. However, students are ill-prepared for such self-directed requirements, as changes in academic curricula are typically outpaced by technological developments. To contribute to the efforts of educators to prepare students, this study adopts an experiential learning…

Meaningful and impactful learning experiences are rife with failure. And yet, students struggle with framing, tolerating and attributing failure in a positive manner within the post-secondary learning context. This paper explores whether using design thinking as a pedagogical approach might help students learn to tolerate, reframe and attribute…

The described exercise uses competition and the promise of a sugar-high to motivate students to appreciate the importance load management in an intermodal setting. Using material available from a local supermarket or general merchandise store, student teams load their "container" for two customers. One customer requires palletized square…

This article features 29 "Teaching Moments" from the 2018 "Society for Marketing Advances" ("SMA") Annual Conference. The publication of this article is a critical part of a multi-channel distribution system designed to help speed the diffusion of teaching ideas to marketing educators. The "Teaching Moments"…

In an era of constant connectedness--from Twitter tweets to the 24-hour news cycle--the need for marketers to be nimble and responsive to the needs of consumers and ever-evolving markets is greater than ever before. Indeed, being able to be "in the moment" and to react instantaneously demands a different kind of training and education…

This article describes the adaptation and use of the Monopoly® board game as a simple simulator to help introduce the principles of probability and risk. It focusses on teaching experiences in an undergraduate business program and offers a new approach to teaching probability and risk with dice to produce a collaborative simulated gaming…

In this study, a generative artificial intelligence (AI)-assisted Think-Aloud Pair Problem-Solving (TAPPS) learning strategy was introduced to support ethical dilemma-related problem-solving learning activities. Then, an interactive virtual learning companion system was developed and tested in a business ethics course to evaluate the efficacy of…

While societies struggle with the implications of text-based generative artificial intelligence (TGENAI), businesses are embracing the technology. Using framing, this original activity unit prepares business communication students for professional TGENAI use. Activities emphasize the need for an effective cognitive frame, as well as introduce…

Experiential learning (EL) is often perceived as valuable to education and prioritized in higher education curricula. The value of EL from the student perspective has been researched, but few have explored faculty perspectives in business programs. The purpose of this study was to explore faculty perceptions of the meaning of EL, implementation…

This study explores advertising students' recognition and comprehension of in-feed native advertising on Instagram, a leading platform for social media native advertising. Data were collected from 303 U.S. college advertising students. It examines the impact of two key aspects of Instagram in-feed native advertising--an additional label…

This article explores the value of generative AI (genAI) tools for much-needed support for instructors in higher education in the realm of course design. Two authors detail their experiences partnering with two distinct tools, ChatGPT and Bard (now known as Gemini), for communication course development, emphasizing iterative collaboration with…