Managers are essential in the strategy-making process and often use the launch of new products to aide in the advancement of their selected organizations. This article links current management curriculum with the role of the product manager, introduces students to the concepts of strategy and product management, and encourages students to think…

Inclusivity and diversity are critical to maximizing team performance. This activity incorporates a popular party game that connects students with the learning objectives, demonstrating the vital roles inclusion and diversity play in the success of a business and the importance of building skills for maximizing teamwork. With little instruction to…

Purpose: The purpose of the study is to explore the interrelation between internal factors of learners and the external environment. The results of this study help to design a learning environment that improves students' self-efficacy and consequently self-regulated learning (SRL) behaviors of students. Design/methodology/approach: The study…

This study analyzes the effectiveness of two low-cost and easy-to-implement activities (a brief talk and a case discussion) in engendering interest and awareness toward climate action in a typical Principles of Marketing course. Our findings indicate that, consistent with existing research, women are more likely to be concerned about climate…

Leading organizational change is a daunting aspect of leadership. However, effectively leading change enables positive individual and organizational outcomes. Herein, we present a case-based classroom exercise to teach students about organizational change, demonstrate different aspects of the change process, and teach how to overcome resistance to…

This article examines whether educators' use of selling activities (selling-to-teach) based on the seminal sales process can improve perceived and actual learning. By viewing the teaching interaction as a sales situation, the authors suggest professors can help students realize their need for learning just as a salesperson helps a prospect realize…

To help instructors teach students the meaning of negotiations, and to help students understand the different types of negotiations, we developed the "Negotiate to Survive" activity. In this activity, students work in teams to participate in both distributive and integrative negotiations, in an effort to help them understand the…

This generation of students enters a workforce that increasingly demands interdisciplinary thinking to solve complex problems and create sustainable value. The global pandemic, climate crisis, and state of social inequality call for future business leaders to practice a broader intellectual vision to "see" across domains and apply…

Purpose: Traditional teaching strategies are making way for a more collaborative learning style, where students play active roles in their learning process. This work focuses on the discussant role activity in the market research subject in a business administration bachelor's degree as a way of empowering students' role. The discussant activity…

This experiential exercise teaches students what constitutes Appreciative Inquiry and how it is different from other feedback models, along with giving students the opportunity to apply their knowledge. Students practice giving Appreciative Inquiry to their peers' presentations through the use of an online platform that allows for written words…

Student engagement is a growing challenge within higher education, especially as technology continues to evolve and competition for attention rises. As a business discipline, many marketing students struggle to connect with the theory presented in the classroom and seek interactive, experiential learning opportunities. The authors created the…

This study aimed at evaluating the effectiveness of microlearning in higher education. The sample consisted of first-year MBA students, and a post-test control group design was used to assess the effectiveness of a microlearning module. The results indicated that the use of microlearning was significantly related to learning performance and…

This teaching note illustrates how escape rooms can be utilized as a tool to teach or review business law concepts, encourage student collaboration, and provide an opportunity for gameplay. Escape rooms can be adapted to any topic, made asynchronous, and scaled up to accommodate larger groups. This note also describes the value of incorporating…

Experiential learning theory states that reflection is just as important to learning as action. However, business educators often overlook reflection in their experiential learning activities, especially when it's understood as a dialogue process. Drawing on reflective learning theory, we explored the case of an undergraduate business programme…

The objectives of this study were threefold: to understand students' perceptions of activities in a blended learning environment; to determine their preferred learning activities in this context, paralleling the four stages of Kolb's learning cycle; and to determine the effectiveness of the blended learning used, based on scores achieved in an…