How can students prepare for potential business disruptions? The approach shown in this paper uses optimization modeling with parametric sensitivity analysis and further broadens the search for insights with structural sensitivity analysis in a series of contextual exercises. The exercises prompt students to identify critical resources for…

Artificial intelligence (AI) is fundamentally reshaping classroom experiences. In this activity, students in a graduate-level project management class engaged in real-time conversations with AI- powered chatbots as though they were actual people. Students were required to perform a stakeholder analysis on the key stakeholders involved in their…

The 3-Step Charrette problem-solving methodology turns the classroom into a consulting firm. It trains participants to solve complex, real-world problems cooperatively and systematically. Participants identify needed information and perform several research cycles in teams to gain knowledge to examine the root causes of a presented problem.…

This article describes an interactive activity for the first week of an undergraduate Strategic Management (SM) or Business Policy and Strategy (BPS) course. This activity is designed to foster student engagement, which is critical to both the teaching of theory and the practice of strategy while reinforcing course learning objectives regarding…

Popular game shows offer educators the opportunity to develop active-learning exercises that provide students with a real-world connection to analytical reasoning and methods. We describe a classroom assignment developed for quantitative business courses based on the Monty Hall Problem (MHP), a probability puzzle with ties to the long-running…

Few academic disciplines make as frequent use of experiential learning exercises as marketing and sales. This is particularly true in selling courses, where a sales role play often serves as a culminating exercise in which students are tasked with building rapport with a buyer, uncovering buyer needs, overcoming objections, and closing a sale.…

This article presents an exercise designed to instill growth mindsets in business students and to demonstrate their effects on achievement motivation. The main points of the exercise are to introduce implicit theories of intelligence (i.e., fixed and growth mindsets), demonstrate that mindsets are malleable, apply growth mindset strategies, and…

Over the last two decades, the academy has experienced a renaissance of diversity in pedagogical techniques with the introduction of experiential learning, active learning, flipping the classroom, and, more recently, team-based learning (TBL). TBL adopts a two-stage process that incorporates individual learning with team collaboration. While…

The U Choose awards is a student-led marketing research, branding, and community engagement project. This project is designed to provide students with a range of opportunities to apply and demonstrate marketing knowledge while engaging with the local business community. Under the guidance of a faculty advisor, students are tasked with developing…

Teaching students how to terminate an employee in a safe, legal, and humane manner provides them with a valuable management skill. This article describes an exercise for teaching students how to conduct termination meetings, guiding them through the process of creating a termination script that is consistent with best practices from the…

The use of a Practice set (case simulation) as an assessment task in management accounting is aimed at providing students with a practical experience in the application of a form of simulated real-world events. The pedagogical justification for the use of a case simulation is inherent in the concept referred to as "learn-by-doing"…

The rapid growth of social media popularity and consequently social media marketing is creating a challenge in terms of the appropriate teaching strategy. Advances in technology are racing ahead of clear terminology. The definitions of Public Relations (PR) and Advertising are being widened to encompass more digital activities and this turf war is…

Purpose: This study aims to describe the fundamentals of teaching risk management in a classroom setting, with an emphasis on the learning interface between higher education and the workplace environment for business management students. Design/methodology/approach: The study reviews literature that uses spreadsheets to visualize and model risk…

We present a case-based role-play exercise that effectively simulates a crisis students must manage. In the exercise, a farm equipment manufacturing company has decided to redirect its product line, and this change requires laying off a significant portion of its workforce. Students must grapple with the fact that a local news report will be…

We present a case study to teach data visualization with Tableau in an introductory business analytics course. The case uses publicly available data sets from touringplans.com that record wait times for various attractions at Disney World in Orlando, Florida. In the case study, students use Tableau to clean, organize, and analyze wait time data,…