This research explores using blogs as an innovative assessment tool to enhance authentic learning and professional skill development in students. Unlike traditional methods, blogs foster active knowledge building and peer interaction, making learning more engaging and aligned with industry contexts. The study involved third-year planning students, in the course "Governance and Planning," and utilised questionnaires, focus groups, and blog post analyses. Results indicated that blogs promoted reflective practice, facilitated peer review, and improved learning efficiencies. Despite some initial resistance and concerns about academic rigor, students found that blogging enhanced their understanding of course content and professional practices. Teacher support and peer feedback played a crucial role in this process. The literature supports blogs' effectiveness in motivating students and aligning learning activities with real-world applications. However, assumptions about students' familiarity with blogging were challenged, highlighting the need for thorough induction and support. Overall, blog-based assessments proved beneficial in creating authentic learning experiences and preparing students for their future careers. Future research should consider long-term studies on graduate outcomes and further explore peer review mechanisms.